Mattel's mature toys saw sales fall in the first quarter, but the toymaker's new Monster High and American Girl dolls remained wildly popular. The contrast between the success of the old and new toys again serves to emphasize the toymaker's need to create more current hits like Monster High.
Mattel's mature toys saw sales fall in the first quarter, but the toymaker's new Monster High and American Girl dolls remained wildly popular. The contrast between the success of the old and new toys again serves to emphasize the toymaker's need to create more current hits like Monster High.
Share this Article
Recommended